Skip to content

Search Engine Strategies New York 2021

Written by


Search Engine Strategies New York combines the experience and knowledge of a seasoned Search Engine Optimization (SEO) specialist with the dynamic energy of a technology enthusiast. The event is the flagship of the Search Marketing Expo (SMO), the premier industry event in New York City. Search Engine Strategies New York serves as an information gathering and display center for the latest trends and best practices in search engine optimization. This is an ideal place to learn about social media, banner advertising, PPC management, and article writing.

Search Engine Strategies New York will be one of the biggest Search Marketing Conferences in the U.S. Top Rank Online Marketing CEO Lee Odden is presenting on multiple panels through the exhibition March 23 -27 that includes author John Gerzema and internet marketing guru Guy Kawasaki. During the presentation, Odden will discuss how to create a successful web marketing strategy using SEO, Google AdWords, and text links. There will also be a Q&A session on the latest tools and technologies used in search engine optimization. 

SEO Strategies: Experts Discuss the Future of SEO, How to Rank and More

What is the future of search engine optimization? What are some SEO strategies New York experts recommend for website owners? How does search engine optimization work, and what do you need to know before you start your search engine marketing campaign in New York City? These questions and more are answered at the second panel on search engine optimization during the Search Marketing Expo. John Gerzema (NYC SEO Expert) shares his knowledge about how to rank better on search engines. Lee Odden talks about how to create a successful website that will rank well.

  • John Gerzema: The future of search engine optimization is looking bright! Search engines are always changing their algorithms, so it can be difficult to figure out the best way to rank for search terms. However, some basics will help you create a successful website and start ranking better on search engines like Google or Bing.
  • Lee Odden: Creating an effective SEO strategy starts with understanding whether your site needs content marketing or technical SEO services more than anything else. To determine which one is needed most to make your site work well locally as well as globally, ask yourself how many pages have local search results?

All the Best of New York: Search Engine Strategies

John Gerzema is a self-proclaimed internet marketing guru whose main claim to fame is his six-year stint at Yahoo! as a webcast engineer. Before working for Yahoo! in New York, Gerzema worked as a webcast producer at MTV for two years. He has since gone on to serve as a senior search engine optimization consultant with a firm called WebSEO Network where he is now one of their highest-paid consultants.

During the first panel, titled “What You Must-Attend Or Never Miss” there will be presentations from some of the most popular internet marketing entrepreneurs of our time, as well as some fresh new faces who are just starting. Among these luminaries will include Kayvan Khorshid, Matt Cutts, Rachel Wurtz, David Brinkley, Nicolella Rullo, and Stephanie Shirley. Most of the panelists will speak about their companies and what they have to offer to people seeking search engine strategies New York style. If you want to take things further, some of the speakers will go over how to build link popularity to your sites, ways to get better traffic, and much more. They will also go over a new generation of SEO professionals who are using cutting-edge tools to promote websites. The speakers will also touch on social media as a way to connect with customers and clients.

During the second panel, titled “SEO Superstars,” you’ll find the best of the crop in search engine marketing who will discuss cutting-edge methods for optimizing your sites and making your site more searchable in Google, Yahoo, and Bing. These experts include Scott Crapp, Evan Jones, Amy Waterman, Dan Doyle, and Mike Wright. Some fresh new faces will give their opinions on what they think are the new trends in search engine marketing that you must attend. Examples include Kari Heistad, Kevin McKnight, Amy Waterman, and David Ellis. Everyone is sure to have something new to offer you at these sessions, so make sure to attend if you have plans of attending one.


Search engine strategies New York 2021 is sure to be an exciting event for those looking for new ways to advertise. Many companies have already taken advantage of what this event has to offer by offering free classes and seminars to teach others about the ins and outs of their companies. New York has plenty to offer you as a professional in this area, so it should come as no surprise that you can get a lot out of it. All that you need to do is to make sure you’re there in time to make the most of it!

Copyright © 2021