What Does a SEO Consultant Do?
What does a SEO consultant do? Quite simply, he does anything and everything that a SEO consultant does, but he does it better. An SEO consultant is a go-between for a site owner and an SEO practitioner or specialist. He acts as a liaison between the two parties. A good SEO consultant should be able to do this by analyzing your site’s Meta tags, content, keywords, and backlinks, among other things.
When you hire a consultant, you need to know what his or her main duties and responsibilities are. A complete SEO consultant job description should list down all of these responsibilities. He or she should also explain his or her role in a clear and concise manner. A SEO consultant’s job description should include what duties he or she will have in order to increase the traffic and page ranking of a site.
Responsibilities of the Role
In the role of a SEO consultant, he or she should be responsible for analyzing the following:
- meta tags,
- keyword listings,
- URL structure,
- web server configuration,
- website optimization and other such tasks.
An SEO analyst should also be able to examine your web pages and identify the problems therein. He or she should then work on these problems. In addition, he or she should be able to analyze the marketing channels that you have used in the past, such as pay per click, pay per view, and other similar channels. He or she should identify which channel works best for your business.
Working with a Team
An SEO consultant’s job description should also contain a description of the marketing team that he or she will be working with. The marketing team consists of the heads of the primary search engines, as well as web developers, designers, and support staff. These individuals play a large role in the development of a particular site. Each one of them is responsible for analyzing the current trends in the market, as well as coming up with strategies that will help to improve your online presence.
Alternative Job Descriptions
Another important SEO consultant job description is his or her responsibilities in regards to helping increase the traffic and page ranking of the sites that he or she works with. This means that each member of the SEO team should be responsible for analyzing the current keywords that people are using when searching for websites. This allows the SEO consultant to find out what words and phrases are currently being used to search for a particular product. In addition, this person should be able to examine the sites that are ranked higher and help increase their page rankings. On the flip side, if someone finds a site that is ranked poorly, he or she should be able to find ways to improve it. This requires that each member of the SEO team be responsible for finding ways to improve the ranking of each of the websites.
Creating Marketing Campaigns
In addition to assisting in the creation of a website and its content, the SEO consultant should be involved in the creation of marketing campaigns. These campaigns include the following:
- The creation of SEO articles.
- Submissions to directories.
- Search engine marketing (SEM) campaigns.
All of these marketing tools are used in order to increase the amount of traffic that is brought to a website. The marketing methods are used to persuade search engines to index the sites, which in turn increases the number of visitors that a site receives. This is what does an SEO consultant does, he or she analyzes the sites that are in the top ten search results pages and determines what marketing methods should be used to help them get there.
Link Building and Content Marketing
When it comes to link building and content marketing, the SEO consultant should also have an understanding of how to write SEO-friendly articles that will be accepted by the search engines. He or she should be able to create articles that are informative in nature, but also one that is full of link-building links. The SEO team should also understand the concept of keyword targeting and how to use it to increase the number of visitors that come to a website. Finally, the SEO consultant should have the knowledge and ability to create articles that will drive traffic to the website, landing pages that are considered a gateway to selling products or services.
A Deal of Great Work
SEO is a very important aspect of search engines, therefore, a great deal of work and dedication must go into the SEO activities of a business. A lot of SEO strategies are used, such as off-page and on-page optimization, however, there are many things that the SEO consultant does that contribute to the SEO activity of the company. Without these things, it would be very difficult for a company to rank well. Therefore, when looking at a SEO consultant, make sure that he or she has the skills and knowledge to help increase the traffic to a site and to increase the number of sales. It is important to hire an SEO consultant that can offer a comprehensive SEO marketing strategy and that has a proven track record of success.
Having worked in marketing and communications within South Africa’s financial services industry for ten years and consulting back to that industry for another six years, now she’s enjoying working for herself. She loves to write and is constantly amazed how much can be achieved with the right words. She has also worked in the UK and have experience writing for wire services and business news. Understand the seo world and can make even the driest seo information come alive!